Question 1

What is Answer Engine Optimization (AEO)?

Accepted Answer

Answer Engine Optimization (AEO) is the practice of structuring brand data, entity relationships, and knowledge base references so AI engines (like ChatGPT, Claude, Gemini, and Perplexity) directly synthesize and cite your business when buyers ask questions.

Question 2

How does AEO differ from traditional SEO?

Accepted Answer

SEO optimizes websites to rank among 10 blue links on traditional search engine results pages. AEO optimizes brand entity authority so LLMs insert your company as the single synthesized answer to user queries.

Question 3

What is the Agentic Lead Protocol (ALP)?

Accepted Answer

The Agentic Lead Protocol (ALP) is an open machine-readable specification that allows AI answer engines and autonomous buyer agents to capture lead intent directly inside the search surface and submit structured data to an intake vault.

Question 4

Where is IndyAEO located?

Accepted Answer

IndyAEO operates locally out of Indianapolis, Indiana, helping regional brands, founders, and enterprises dominate AI answer engine presence.

SEO gets you ranked.
IndyAEO gets you cited.SM

Old Paradigm (SEO)

New Paradigm (IndyAEO)

SEO gets you ranked.IndyAEO gets you cited.SM

Old Paradigm (SEO)

New Paradigm (IndyAEO)

SEO gets you ranked.
IndyAEO gets you cited.SM